Marketing using The Phantom

Husqvarna

Husqvarna ran advertisements for bicycles in 1958 featuring The Phantom. There are at least two different advertisements.

showing The Phantom pointing at a bicycle

• "Fantom-cykeln", Seriemagasinet 13/1958
• "Fantom-cykeln", Stålmannen 8/1958
• "Fantom-cykeln", Seriemagasinet 16/1958
• "Fantom-cykeln", Stålmannen 9/1958

showing The Phantom in mid-air flying toward a bike running at full speed

• "Fantom cykeln", Seriemagasinet 19/1958
• "Fantom cykeln", Stålmannen 10/1958

Köttinformation / Svensk kötthandel

The Phantom is shown eating a sandwich with liver paste, cucumber, lettuce and parsley. If the Phantom didn't eat properly, he would not be able to be a superhero.

This is an advertisement for Köttinformation / Svensk kötthandel, Box 7344, 103 90 Stockholm. Advertising agency Ted Bates is credited in the top right corner.

Publication:

• Expressen, February 3 and 17, 1985
• Göteborgs-Tidningen, February 3 and 17, 1985
• Aftonbladet, February 10 and 24, 1985
• Göteborgs-Posten, October 4, 2018 (as illustration for an article by Sture Hegerfors)

Ski-Doo

The snowmobile brand Ski-Doo produced at least three print ads featuring the Phantom that were published in the Fantomen magazine in the early 1990s.